You pay for procedures you decided were good enough to keep. Everything before that point costs nothing.
What are the plans?
This is launch pricing.
| Plan | Price | Included SOPs | After that | Notes |
|---|---|---|---|---|
| Trial | Free | First 3 SOPs | n/a | No card required. All export formats. |
| Starter | $39/month | 15 per month | $5 per SOP | For one team writing things down. |
| Team | $99/month | 50 per month | $4 per SOP | Refine pass included. Priority support. Most popular. |
| Business | $249/month | 150 per month | $3 per SOP | Knowledge-base bundles. Onboarding help. Talk to us. |
| Wholesale | Per onboarded agency | n/a | n/a | For AMS vendors and platforms onboarding many agencies. Contact us. |
- Trial
- Price
- Free
- Included SOPs
- First 3 SOPs
- After that
- n/a
- Notes
- No card required. All export formats.
- Starter
- Price
- $39/month
- Included SOPs
- 15 per month
- After that
- $5 per SOP
- Notes
- For one team writing things down.
- Team
- Price
- $99/month
- Included SOPs
- 50 per month
- After that
- $4 per SOP
- Notes
- Refine pass included. Priority support. Most popular.
- Business
- Price
- $249/month
- Included SOPs
- 150 per month
- After that
- $3 per SOP
- Notes
- Knowledge-base bundles. Onboarding help. Talk to us.
- Wholesale
- Price
- Per onboarded agency
- Included SOPs
- n/a
- After that
- n/a
- Notes
- For AMS vendors and platforms onboarding many agencies. Contact us.
Every plan includes the recorder, the writer, and every export format: the visual step-by-step guide, the Word document, clean Markdown, and the print-ready PDF.
The Refine pass comes with Team and Business. It turns a good procedure into a training-grade one, adding per-step reasoning, a glossary for new hires, decision tables, common problems, a completion checklist, and notes on where automation could take over.
What counts as a finished SOP?
A finished SOP is one you approve. That is the only event that counts toward your plan.
Approval happens at the end of review, after a person has kept or removed every claim the AI added and checked the draft for client data. Until then the SOP is a draft, and drafts are free no matter how many you make or how many times you change them.
These never count:
- Drafts
- Rejected drafts
- Re-recordings of the same task
- Edits made during review
- Answers to the AI's questions
The rule exists because a tool that bills when it generates something gets paid for its own mistakes. A procedure you threw away should not cost you anything.
How does the counting work in practice?
Some worked examples, using real back-office tasks.
| What happened | Counts toward the plan |
|---|---|
| A CSR records issuing a certificate of insurance three times, because the first two runs had a detour. You approve the third draft. | 1 SOP |
| You record entering a vendor bill, read the draft, and reject it. | 0 SOPs |
| You record a month-end bank reconciliation, answer the AI's questions, edit the draft through several rounds, then approve it. | 1 SOP |
| During an agency management system migration, you record the same endorsement task in the old system and the new one, and approve both. | 2 SOPs |
| A law firm records client intake and a conflict check as two separate tasks and approves both. | 2 SOPs |
- A CSR records issuing a certificate of insurance three times, because the first two runs had a detour. You approve the third draft.
- Counts toward the plan
- 1 SOP
- You record entering a vendor bill, read the draft, and reject it.
- Counts toward the plan
- 0 SOPs
- You record a month-end bank reconciliation, answer the AI's questions, edit the draft through several rounds, then approve it.
- Counts toward the plan
- 1 SOP
- During an agency management system migration, you record the same endorsement task in the old system and the new one, and approve both.
- Counts toward the plan
- 2 SOPs
- A law firm records client intake and a conflict check as two separate tasks and approves both.
- Counts toward the plan
- 2 SOPs
And two monthly examples for overage:
- Starter, busy month. You approve 18 SOPs. The first 15 are included. The other 3 cost $5 each, so $15 on top of the $39 plan, or $54 for the month.
- Team, documentation push. You approve 55 SOPs. The first 50 are included. The other 5 cost $4 each, so $20 on top of the $99 plan, or $119 for the month.
The trial works the same way. Your first 3 approved SOPs are free. Drafts and re-recordings during the trial do not use them up.
How many SOPs can you store?
Each plan has a storage cap, separate from the monthly allowance:
| Plan | Stored SOPs |
|---|---|
| Starter | 50 |
| Team | 250 |
| Business | Unlimited |
- Starter
- Stored SOPs
- 50
- Team
- Stored SOPs
- 250
- Business
- Stored SOPs
- Unlimited
You get a warning at 80% of your cap. If you go over, SopWow blocks new saves until you delete SOPs, add storage, or upgrade. It never deletes or hides SOPs you already have. Storage add-ons are available on Starter and Team.
Trial SOPs are kept for 60 days from signup, and you can export any of them as a PDF at any point in that window. After 60 days they are deleted unless you have downloaded or exported them, or upgraded. On a paid plan, SOPs are kept while your subscription is active. If you cancel, you keep access until the end of the paid period, then get 90 days of read-only access with export before deletion.
Why per SOP instead of per seat?
Because the value is the procedure, not the login.
Documentation work is lumpy. An office writes a burst of SOPs before a new hire starts, during a system migration, or ahead of an audit, and then writes a few a month. Per-seat pricing charges for every person in every month whether anything got written or not.
It also punishes the right behavior. The best person to record a task is whoever does it every day, and the best person to review it is whoever owns the process. On a seat plan, each of those people is a line item. On SopWow, the price is set by how many SOPs you approve, not by how many people touch them.
If you are weighing the cost against doing it yourselves, there is a plain comparison of what changes compared with writing SOPs by hand.
Which plan fits which office?
- Trial if you want to see a real SOP from your own work before paying anything. Record three tasks you know well.
- Starter if one team is documenting its core tasks: a commercial lines desk writing its COI, endorsement, and renewal procedures, or a medical front desk writing check-in and eligibility steps.
- Team if several teams are documenting at once, or if the SOPs are for training new hires and you want the Refine pass. A bookkeeping firm writing close procedures for every client type fits here.
- Business if you are documenting a whole office, feeding a knowledge base, or want onboarding help. Talk to us first.
What is the wholesale track?
Wholesale is for AMS vendors and platforms that onboard many agencies. It is priced per onboarded agency, and set up by contacting us.
Agencies moving onto a new platform need their core work written down for the new system: certificates, endorsements, renewals, client records. SopWow writes those procedures from real runs of the work, and each agency's people review and approve them. To start that conversation, talk to us about Business or Wholesale pricing.
Frequently asked questions
Do I need a card to try SopWow?
No. The trial covers your first 3 SOPs with no card required, and it includes every export format.
Do rejected drafts or re-recordings cost anything?
No. Only approval counts. You can record a task as many times as you need and reject drafts you do not want, and none of that touches your plan.
What happens if I approve more SOPs than my plan includes?
Each extra approved SOP is billed at your plan's rate: $5 on Starter, $4 on Team, $3 on Business.
What happens if I reach my storage cap?
You get a warning at 80%. Past the cap, new saves are blocked until you delete SOPs, add storage, or upgrade. Nothing you already have is deleted or hidden. Starter stores 50 SOPs, Team 250, and Business has no cap.
Is there a charge per user?
No. SopWow is priced per finished SOP, not per seat.
Which plans include the Refine pass?
Team and Business. Every plan, including the trial, gets the recorder, the writer, and every export format.
Where can I find answers about recording, data, and output?
The SopWow FAQ covers recording, redaction, output formats, and who SopWow is for.
Ready to see what one finished SOP looks like?
Record a task you know well and approve the result. Your first 3 SOPs are free, with no card required.